Challenge: Through research, I discovered that while many toothpaste brands are creating fun flavors and packaging, they aren’t tapping into the power of storytelling to make brushing teeth a more engaging and educational experience for kids.

Insight: A toothpaste brand that tells stories through its characters and flavors could motivate children to enjoy brushing their teeth while learning its importance.

Solution: Tooth & Tails bridges this gap by not only featuring fun animal characters but by also associating each character with a specific flavor and unique story.

Impact: Each flavor has its own character, and kids can collect stickers, posters, and other merchandise featuring their favorite animal, creating a fun, habit-forming experience.